🔹Value Proposition

Inf4mation’s mission is two-fold: Customer and Business.

The first mission focus is the end-user customer, who is not limited to any single demographic or persona group. These individuals are the target customer who will choose which elements of their ‘declared’ data to share with business users, and also be able to benefit from the value of this data in the greater DeFi ecosystem. This is the first major part of the ecosystem. We are helping this group by enabling them to have more control over the monetization of their data. We offer this group of customers an opportunity to enhance the security of their personal data and create dynamic new ways for those customers to capture and exchange the value of their data with the power of DeFi.

Consumers across the internet-connected world will happily exchange their personal data if they are given the right assurances about the limits of its use and security of the system storing it. They are even more likely to do it if they were to be able to financially benefit from it. Meanwhile, an estimated 91% of the US adult population demands that the government pass laws to provide them with “greater privacy, security and control of their personal data.” In the heart of scandals like Cambridge Analytrica, many people want to be allowed to say “no” to companies when it comes to use of their data.

INf4mation’s strategic focus is centred around empowering end-users to take control of their personal data, and give users the DeFi tools to exchange that data’s value. It also aligns with government objectives for data privacy and provides a legal and regulatory compliant solution for businesses.

The second mission focus is the business user, who needs to maintain regulatory compliance and high-grade security. These SME to enterprise-level customers will ensure regulatory compliance by maintaining end user data has been declared. The initial target business will be those within the Salesforce ecosystem.

According to gov.uk, the world leading CRM provider (Salesforce) has over 5 billion transactions per day, making it one of the most data-intensive platforms on the market. With a yearly revenue expected to be over $20 billion, it is easy to see just how valuable this data is.

In total, this ecosystem comprises ~150,000 customers who spend an average of ~$100 per user per month on an average ~3-year term. Focusing on this addressable market, we can leverage a strong following by building products for an ecosystem with a loyal, dependent following.

The business value proposition focuses on keeping customer data secure, in doing so, the business will maintain a higher customer lifetime retention rate, preserve its brand, and continue to scale its business whilst providing a high CSAT score.

The expected profit per transaction can be viewed in the table below:

Daily Transactions	10% Daily	10% Annual
5,000,000,000	500,000,000	U$D@10%
0.01	5,000,000	$1,825,000,000
0.001	500,000	$182,500,000
0.0001	50,000	$118,250,000