🔮Use Cases

iNf4mation has a variety of dynamic and empathetic use cases, ranging from individual customers to enterprise-level businesses. In order to demonstrate the various applications of the iNf4mation platform, it is important to outline a few examples of real-world use cases that illustrate the power that iNf4mation gives its users.

Example Use Case 1 Individual Customer Application

1. Tom is a customer who regularly shops online. Tom routinely enters his personal information into a variety of websites while shopping. Tom’s personal information includes sensitive information such as his address, mobile phone number, email address, social media accounts, credit card information, etc. Tom worries about what data companies have access to, and if it is secure.

2. The various businesses that Tom regularly uses, each have their own Single Customer View (SCV) with Tom’s data. Tom’s data in the businesses SCV is based on Tom’s last purchase data. This data is not always up-to-date, and as a result, this has the potential to produce duplicate or inaccurate records or marketing and contact information

3. Each of the various businesses that Tom frequents are Salesforce* customers, and Tom’s data feed is funneled through multiple different Salesforce* channels. Each of these businesses subscribes to iNf4mation’s Unique Customer View (iUCV). iNf4mation’s Unique Customer View provides transparency and trust to their valued customers like Tom.

4. Tom grants access to his iUCV to the various businesses that Tom uses. This puts Tom iNcontrol of his iNf4mation and provides Tom with secure and easy access to his personal data. Tom also controls which businesses have access to his personal data, as well as what personal data the businesses have access to. Any update that Tom makes to his iUCV are automatically updated to the subscribing businesses, which ensures that Tom’s data is declared, up-to-date, accurate and compliant.

5. By leveraging the power of iNf4mation’s Unique Customer View, Tom is iNcontrol of his personal data. Tom is confident in the fact that his data is secure and accurate, and Tom appreciates the fact that he decides which business he shares his data with, and what data he shares.

6. Tom doesn’t worry about shopping online or in person anymore, and the amount Tom spends shopping online continues to increase. Both Tom and the business benefit from the security and accuracy of data the iNf4mation platform provides.

Example Use Case 2 SME Application

1. A new juice shop, Juice4U, wants to offer an innovative customer experience in order to build a stronger relationship with their customers. Juice4U is on a mission to promote customer trust and offer an extraordinary customer experience in order to strengthen their relationship with their customers. Juice4U knows that giving their customers control over their personal data is the key to earning their customers’ trust and growing their brand.

2. Juice4U aims to become a trusted and integral part of their customer’s lives by providing a smooth and painless experience for every customer interaction. Juice4U just expanded to a second location after receiving a $100,000 angel investment to increase their network size. Juice4U can now afford an upgraded hosting provider for their Juicer app, and have invested into their CRM.

3. Juice4U has become a Salesforce* customer, and has adopted the iNf4mation platform. Juice4U accesses their customers’ data through iNf4mation’s user-friendly Unique Customer View (iUCV) portal. Juice4U customers securely and privately allow access to the data they declare on iNf4mation, a blockchain platform they recognize and trust, and this incentivises businesses like Juice4U to use the iNf4mation platform and its innovative features to provide their valued customers with transparency, privacy and trust.

4. Juice4U need not worry about data hacks and the security of their customer’s data as they leverage the iNf4mation platform in order to give their customers transparent and secure access to their personal data. The customers declare which data is accessible, and can rely on iNf4mation to keep their data safe while simultaneously being highly accessible by Juice4U in order to deliver the unique customer experience they desire.

5. By utilising the powerful iNf4mation platform, Juice4U now has customer-controlled access to their customers’ unique data in a secure and compliant way. Juice4U customers feel assured that only the data they declare is accessible, and that their data is both correct and safe. Juice4U can rely on the fact that the data that customers declare is both secure and consistent.

6. Using the intelligent iN4mation platform, Juice4U has delivered a fantastic experience to their customers while simultaneously keeping their customer data secure and compliant. Juice4U customers appreciate the control they have over their personal data, and take comfort in the fact that they decide what data they share, and that their data is secure. Customers recommend Juice4U to new customers, and the Juice4U brand continues to grow.

Example Use Case 3 Enterprise Application

1. A large supermarket chain, YourSupermarket, is looking to boost customer engagement by delivering an exciting customer experience. YourSupermarket feels that the best way to achieve this is through gaining the customer’s trust by giving customers control over their personal data, abandoning the antiquated model of harvesting customer data that results in data breaches, inconsistencies, large fines and prohibitive OpEx.

2. YourSupermarket wants to provide a seamless experience at each customer interaction in order to become a reliable and trusted part of the customer’s lives. With over 1,000 different locations and a number of different websites, applications and services, YourSupermarket needs to combine their vast portfolio of products and services.

3. YourSupermarket partners with iNf4mation and an international Service Integrator in order to reinforce trust and deliver transparency to their customers. The Service Integrator takes care of the transformation and change management, while the iNf4mation platform is rolled-out which can be securely accessed and leveraged across all customer touchpoints. The iNf4mation platform is used across multiple YourSupermarket business systems and lines-of-business, such as the YourSupermarket mobile app, the restaurant business, the financial services and even the customer loyalty program.

4. As a result, YourSupermarket has a dynamic view of their customer’s valuable data across multiple channels. Customers of YourSupermarket are confident that the data they declare is secure and accurate, and YourSupermarket is confident that the customer data accessed through the iNf4mation system is unique, compliant and consistent.

5. YourSupermarket is able to leverage the power of the iNf4mation system and the Unique Customer View to accelerate their go-to-market strategy and launch new initiatives at a faster rate than ever before. By utilising the customer-declared data assets in the iNf4mation ecosystem, YourSupermarket is able to build products and services that can be leveraged across multiple channels at incredible speed and save considerable expenditure by contacting only the right customer via the customers preferred contact method.

6. By utilising the innovative iNf4mation platform, YourSupermarket is able to deliver a consistent, reliable and trustworthy experience to their customers, and the YourSupermarket customers are happy to be in control of their data and confident that the data they declare is secure. The YourSupermarket brand image is maintained, and the brand integrity is strengthened.